Press 2004
All images & text in this article are strictly copyrighted and
owned exclusively by HairBoutique.com & our various media partners
& may not be copied, reproduced, or posted anywhere without the
prior express written permission of HairBoutique.com. Please honor our
copyrights.
HairBoutique.com has been mentioned in newspapers and magazines in
Malaysia, Europe, Asia, Russia and Canada. We have also been mentioned on several
radio shows and TV shows.
HairBoutique.com thanks all of the members of the press, radio and
TV for their ongoing support.
December 20, 2004
The Cincinnati Post
Don't
overlook jaws and sharks
By Jan Perry
Post contributor
Like icing on a cake,
(or icicles on a tree to put a seasonal twist on the terminology), don't
stop after investing time and money on an exciting up-do for that
special holiday event. Top your Christmassy coiffure with a little bit
of bling.
Jeweled jaws, claws, clips, sharks, sticks, pins and tongs can
elevate any hairstyle from ho-hum to party-perfect.
"The right hair accessory can change your look, just like the right
bag or brooch or shoe,"
"People who avoid hair accessories because they're afraid of the
damage they'll do aren't buying items made by designers,"
"That doesn't mean you have to spend a fortune either. Yes, we have
some beautiful pieces with Austrian crystals or intricate hand work that
run into the $40 range, but we have dozens, probably hundreds of others,
including some that are under $5. And all have been designed to add
drama without damaging your hair."
Karen Shelton, buyer for the
HairBoutique site, agreed:
"The beauty of (one like) the L. Erickson Jaw (bottom right in photo
at left) is that because it is handmade and hand-polished, there is very
little risk of the teeth pulling, tearing or ripping delicate hair. And
since the jaw can hold a lot or a little -- it can be worn in a
variety of ways to get hair up and off the neck with little effort."
That particular piece is priced at $30, which might seem a little
steep until you hear how it's made.
"The L. Erickson Jaw is hand-cut in France by craftsmen from a piece
of custom-made acetate that is as close to real tortoise as you can
get," Shelton said. "The Jaw is
hand-shaped and hand-polished many times to give it a smooth edge and
shape.
"Once the Jaw is finished, it is shipped to the U.S. (where) a small
group of seamstresses hand-cut vintage cloth and hand-sew it to the top
of the Jaw. Each is -- unique."
"Just like fashions, there are as many different hair accessories and
ways of using them as there are people to wear them.
My advice is to start by trying several different kinds to see which
ones work for you and then add the more expensive items whenever you
have a special occasion or just feel the urge to splurge."
Publication Date:
12-20-2004
Holiday Issue
2004
Shop, Etc., Magazine
 
11/19/04 The Holiday issue of Shop, Etc., magazine
(shown to the side) featured HairBoutique.com Holiday Hair Accessories
in their special SmartChecks shopping coupon section.
The issue also featured
HB.com's Medusa heart shaped pony elastic (shown above and to the
side) along w/Blax
ponytail bands - also available at HB.com.
November 2004 - February 2005
FamilyTimes
Feature Story:
Beautiful You
by
Diane M. Marty
"The two primary complaints of older people concerning
their crowning glory involve hair loss and thinning, says
Karen Shelton, founder and CEO of HairBoutique.com
and regular columnist for several hairstyling magazines. But texture and
color changes also rank high on the list of concerns. And with the
alterations to the shape of the face, like the softening of the jaw
line, and a natural desire to simplify lifestyles, including hair
maintenance rituals, over-50 women usually confront significant hair
challenges.
Luckily, there are solutions to all of these problems.
If hair is thinning, oral medications will slow down loss, and topical
treatments can prevent or reverse thinning, says Shelton.
Celebrity Hairdresser Robert Hallowell
points out that the very latest techniques involve supplementing the
current state of your hair’s texture and condition with either hair
extensions, wigs, partial hairpieces or a combination of all the above.
Hair care products specifically designed to address aging hair work
wonders, says Shelton. And, if gray
hair grows in wiry, search for products designed to reduce dryness.
Cover gray with hair color, she says. As soon as the gray appears, some
colorists recommend locks should be highlighted and lowlighted to blend
with the aging color.
Many older female celebrities tend to go blonde as they age. According
to Hallowell, light, warm and soft blonde hues flatter aging skin.
Texture around the face that is designed to lift hair up and away from
the cheekbones is always a great choice for concealing jowls, says
Shelton. A soft fringe along the
forehead will help to hide wrinkled foreheads. Avoid super short crops.
Their severe lines will highlight any thin spots in addition to
accentuating wrinkled foreheads and weak jaw lines."
November 14, 2004
Star Magazine

11/14/04 The November 14, 2004 issue of Star magazine
(shown below) featured a
barrette from HB's Karen Marie's Jewels.
November 7, 2004
Dallas Morning News
If
execs were Bush, they'd ...
Dallas business leaders see terrorism, Iraq as top 2nd-term priorities
09:30 PM CST on Sunday, November 7, 2004
BY CHERYL HALL / The
Dallas Morning News
Now that the divisive presidential election is behind us, the Dallas
business community seems remarkably united on which of the daunting
tasks President Bush needs to tackle first: terrorism and the war in
Iraq.
Everything else, including the economy, hinges on America's need for
peace and a sense of homeland security.
At least that was the opinion most often expressed by nearly 40 top
executives and business owners we asked to set an agenda for the
president's next term.
Depending on their political bent, they see the huge voter turnout
and closeness of the race as either a clear-cut mandate for Bush
policies or an abject warning from disgruntled citizens.
"The message from the election," says Allen Questrom, chief executive
of J.C. Penney Co., "is the people expect the House, Senate and White
House to work together in a way that benefits the citizenry."
Here are some of their thoughts:
Ebby Halliday, Realtor: "Now that President Bush has another
term, he will have the support to get these things done:
"Strengthen home security against terrorism and bring successful
closure to Iraq; reform Social Security; make tax relief permanent; get
an energy bill passed; address health and prescription drug issues."
Bob Kaminski, private equities investor: "Perhaps now that
President Bush will not be running for re-election, he will stand up to
the more aggressive right-wing advisers and constituents in the
Republican Party and look for more moderate ground on the divisive
strategies and 'ideological issues' that each party has used to
differentiate itself during the past two election cycles.
"If the leadership in Washington can ever work together again, then
the daunting list of problems can be addressed and solved."
Karen Shelton, owner, Hair Boutique.com:
"He must be more honest and open with the American people, explain
what his real plans are for the war on terrorism and acknowledge his
past mistakes.
"From a business perspective, when he has a chance, he should focus
on more free-trade agreements."
Tom Buxton, chief executive, Buxton Co.: "Put the economy back
in our hands. Let business run the show. We have and always will make
its programs work."
Susan Byrne, chief executive, Westwood Holdings Group: "The
president needs to acknowledge that there are real concerns that both
his domestic and foreign policies are too narrowly drawn.
"The economic challenges of the Twin Deficits – fiscal and trade –
and Social Security reform will require a more united front."
Gene Street, restaurateur: President Bush should "achieve a
peaceful solution to present and future problems in the Middle East and
throughout the world, and reach across the aisle and make great friends
with the Democrats."
November 2004
YM Magazine
11/14/04 We were thrilled that the current issue of
YM
magazine (shown to the side) features
Knotty Boy dreadlock products from HairBoutique.com.
November 2004
BLAST! Magazine

11/01/04 Check out the latest issue of Blast Magazine
now on newsstands w/credits to HairBoutique.com on
page 6 & 7 for our
Michelle Roy &
Karin's Garden floral hair accessory collections.
November 2004
InStyle Magazine

11/01/04 Check out the November issue of InStyle
Magazine which features the HB.com's gorgeous line
of
Laurent Olivier hair accessories in vibrant
colors, on pages 82 and 86.
November 2004
More Magazine
11/01/04 Check out the November issue of More
Magazine which features the HB.com's gorgeous
limited edition
Gerard Yosca hinged pink Swarovski bracelet on page
46.
November 2004
ShortCuts Magazine

11/01/04 The November issue of Short Cuts magazine has a
special two page spread on pages 62-63 that features
several of HB.com's favorite hair accessory designer
collections including
Alex & Ani,
Jane Tran,
Eve Reid,
Linda Levison,
Bijoux Luck,
Susan Daniels &
Karen Marie's Jewels. Now available at
bookstores & news locations.
November 2004
Cosmogirl! Magazine
10/22/04 Hurry & pick up the November 2004 issue of
CosmoGirl magazine. This issue is jammed w/
great hair tips including secrets on creating fab up &
down dos. Check out the mention of
HairBoutique.com & our
bungee bands on page 73 - Pretty Pony w/ Mena Suvari.
October 2004
Total Beauty Image
Magazine

10/03/04 Check out the latest edition of Total Image
(shown above) now on news stands which features HairBoutique.com.
September 2004
Marie Claire Magazine

HairBoutique.com was mentioned in the September 2004
issue of MarieClaire Magazine (shown to the side) in the article on
page 272
Make Your Hair Grow Faster by Genevieve Monsma
which specifically recommended
HairTopia hair
vitamins available from HairBoutique.com.
August 30, 2004
Star Magazine

HairBoutique
was mentioned in the August 30, 2004 issue of Star Magazine (shown to
the side) in the article on the last page.
We were thrilled to see that the Star featured a
Gerard Yosca
cuff as part of their fabulous fashion spread.
Thank you to all the great folks at Star for including us in their
wonderful publication.
August 2004
101 Celebrity Hairstyles
HairBoutique.com
was mentioned in the August, 2004 issue of 101 Celebrity Hairstyles
(shown to the side) in the Style File about Beauty And The Bandeau which
featured the L. Erickson bandeaus that are available at HairBoutique.com
in the Marketplace.
Also in this issue is information on the contest to win
a makeover with celebrity hairdresser Ken Paves which is sponsored
jointly by MultiMedia International and HairBoutique.com.
August 23, 2004
Star Magazine

HairBoutique.com
was mentioned in the August 23, 2004 issue of Star Magazine with
Demi Moore on the cover (shown to the side)
in the article on page 79 for the
Michelle Roy
silk rose (shown to the side) currently available in the
HairBoutique.com Marketplace.
August 23, 2004
Dallas Business News
HairBoutique.com was ranked in the top 100 women owned
businesses of the Dallas/Fort Worth area for 2004.
HairBoutique.com came in 69th in the rankings.
Thank you to the Dallas Business Journal for including
HairBoutique.com for the first time in their annual rankings.
August 1, 2004
MetroWest
Daily News
Surf's
up: Sister act
By Kurt Blumenau
Sunday, August 1, 2004
Last
week, Ashlee Simpson's album "Autobiography" sold almost 400,000 copies
in its first week of release, topping the U.S. charts.
This raises more questions than
it answers. Who is Ashlee Simpson, besides the younger sister of
singer/actress Jessica? ...for tips about her hair....visit
HairBoutique.com.
August, 2004
Upscale Magazine

HairBoutique.com
was mentioned in the August, 2004 issue of Upscale Magazine with
Jaime & Jada on the cover (shown to the side)
in the article on page 68 - Hair, The Crown, The Glory
for Phytospecific
Vital Force shampoo &
Phytospecific Creme Bath (shown to the side) currently available in
the HairBoutique.com Marketplace.
July, 2004
InStyle Magazine


HairBoutique.com was mentioned in the July 2004 issue of
InStyle magazine (shown to the side)
on Page 150 - Beauty Buzz
in the Insider Trick article with Jennifer Connelly
(shown to the side) featuring Robert Hallowell's
Dream Cream currently available from in the Marketplace.
Dallas Morning News
July 29, 2004
Locking in a solid e-commerce model
11:52 PM CDT on
Thursday, July 29, 2004
By CHERYL HALL / The Dallas Morning News
Karen Shelton has a Web site that works, a rarity in a world of
dot-com duds.
Every day, a half-million customers shop in her store. Luckily, they
enter via high-speed Internet, or things would get a tad crowded.
For the past five years, Ms. Shelton has been the proprietor of
HairBoutique.com Marketplace, an e-store that carries 206 brands and
10,000 products ranging from $2 shampoo to a $200 Swarovski crystal
tiara.
Ms. Shelton has always posted a profit and has never gone into debt,
even in the worst years.
Her e-store, mp.hairboutique.com, should bring in more than $2
million in revenue this year.
The Hairboutique.com site features more than 10,000 active Web pages
of hair, beauty and fashion tips for free perusal. When prom, wedding
and back-to-school seasons roll around, her daily hits spike to a
million a day.
That combination of fun information and expansive selection helped
her prosper while others died.
Lately, e-tailer wannabes have sought out her expertise. She's
willing to share her wisdom – even with competitors – because she
figures almost no one will put in the time and passion that she does.
Ms. Shelton and I recently discussed what it takes to build a virtual
store. Here are her tips in her own words.
Business fundamentals still apply – just at warp speed.
Web-based businesses that fail to identify their primary customers, zone
into their buying patterns and deliver the products and services they
want may never live to see another spam attack.
Crank up the cool factor because impulse buying is key.
Web surfers and shoppers have attention deficit disorder. Whether you
sell auto parts or office supplies, e-shoppers want the latest,
greatest, coolest thing. Otherwise, they'd go to Wal-Mart.
One-stop shopping rules supreme.
Shoppers want no-muss, no-fuss, one-time credit card purchasing. If the
Internet mom can buy for herself and the entire family at one Web store,
the buck stops there. Diversity brings dividends in spades.
All roads must lead to the checkout counter.
Make Web shopping as time-efficient and painless as possible. Site
navigation is a do-or-die proposition. Don't chintz on software. If you
do nothing else, always provide for express checkout that allows
shoppers to click in, buy and click out.
Web customers care about being cared for.
People like people to answer their e-mails. They like to talk to them on
the phone. They love toll-free order lines. The more real humans you
have to take phone orders, answer questions, provide help and deal with
customer service, the bigger your profits will become.
Competitive value usually beats bargain basement prices.
Middle-of-the-road pricing with "goodies" thrown in often trumps
rock-bottom competitors. Offer such extras as guaranteed same-day
shipping, free UPS ground shipping, a gift with every purchase,
frequent-buyer points or a no-questions-asked return policy.
Two sell better than one.
If you sell baby products or kids' clothes, partner with a pregnancy
magazine or a diaper manufacturer to cross-promote and cross-link. The
Internet is a big bad world that works better when companies work
together.
Think outside Google.
Don't depend solely on Google to sell your products, and choose the
search words you buy wisely. If you sell auto parts, advertise in car
magazines, at auto shows and on car-care radio programs. That way,
you'll find customers not already on the Internet and attract Web-savvy
shoppers who don't buy via Google.
Work smarter, not harder.
Organize a shoppers' panel to give you brutally honest feedback about
your site. Work with vendors who will co-promote your business in their
ads.
Follow your passion.
Love what you do 24 hours a day, seven days a week. Eat, breathe and
sleep your business, and ask yourself every day how you can do it better
for your customers. Then do it like nothing else matters.
July 17, 2004
Rocky Mountain News (Denver, CO),
Saturday Final Edition, HOME FRONT;
Pg. 2E, 913 words,
FINALLY, A COUP AMID THE CLUTTER,
by
Mary Winter
WINTER: Finally, a coup amid the clutter Rocky
Mountain News - Denver,CO,USA ... Google "John Frieda" and several sites
pop up, including HairBoutique.com,
where I paid $10.92 for two bottles, plus $6.22 shipping. ...
Mention of HairBoutique.com in Mary Winter's column
about John Frieda products.
Jamacia Gleaner
ROOTS RASTA RUNWAY
July 11, 2004
http://www.jamaica-gleaner.com/gleaner/20040711/ent/ent1.html
Since then 'Rasta' has taken on a more 'sophisticated'
appearance in fashion. In 1999, celebrated international designer John
Galliano for Christian Dior took the image of the Rasta in fashion to a
new level with a Rasta collection. In his collection was 'luxury'
Rasta-inspired clothing and accessories, from Rasta bags to Rasta boots
and sneakers.
According to hairboutique.com,
models at the December 1999 fashion show sported dreadlocked hairstyles
"carefully arranged and styled to add to the glamour of the clothing
that the models were displaying".
July 7, 2004
Cincinnati Post
Comb these sites for hair help
by
Jan Perry
Jan Perry is a
Kentucky-based freelance writer who hopes her bad hair days will soon be
a thing of the past.
.. There are also some of the
wildest dos ever to be done. Fun to explore, even if you have hair you
never have to hide under a hat. • www.hairboutique.com
I have extremely fine hair, which is thinning a bit
as I get older. Add to that, I have gray hair at the center part, which
makes it look all the lighter. I looked at the hair-style photos at my
salon, but those for my type hair on women my age all looked
fuddy-duddy-ish and dull. I know my hair's a fashion disaster most days,
and I sometimes resort to a ponytail or even pigtails. I know that's not
the answer; but -- darn it! -- it's just too soon for me to be sporting
a granny do.
So, I turned to the Web, of course, and found a bad-hair-day bonnet
full of great sites with solid suggestions. I'll list them now and give
you an update on my success some day down the line.
• www.hairboutique.com.
Promising to help banish bad-hair days, the Hair Boutique site does,
as the name implies, list a lot of merchandise for sale, but it also
includes an archive of articles, features, columns and those
all-important photos. There's an interactive Style Selector that allows
you to describe your hair and face shape then click to see suggestions
for your particular look. Files go back years, so you just may find the
style that suits you best comes from the last millennium.) .
July, 2004

Hair Boutique was mentioned in the
July issue of annabelle magazine with regard to our Jet Lag bags sold in
the HairBoutique.com Marketplace.
Thank you to the staff at annabelle for kindly including us in this
fantastic European based magazine.
June 29, 2004
PR Newswire,
Tuesday, ENTERTAINMENT, TELEVISION, AND CULTURE, 578
words,
Style Star International Will Sizzle This Fall; Hot Young Hairdressers
Compete in Reality TV Showdown,
FT. LAUDERDALE, Fla., June 29
This press release mentions the involvement of
HairBoutique.com with the Style Star project and announces the Style
Star pages available for review at HairBoutique.com.
June 28, 2004

HairBoutique.com
was thrilled to be included in the June 28th issue of one of our
favorite magazines - Star - in the fabulous fashion feature about Baby
Dolls.
Featured in the article was the fabulous
Medusa beaded butterflies available in the Marketplace at
HairBoutique.com.
Thank you to all the fabulous folks at Star magazine.
May, 2004,

HairBoutique.com was mentioned in the 2004 Hair Gallery
from MMI Publications.
April 9, 2004,
The Boston Business Journal
Vol. 24, No. 10;
Pg. 17;
ISSN: 07464975, 620379931,
479 words,
Burst Media rides new wave of online advertising,
Lerner, Jill
April 2, 2004
The Virginian-Pilot (Norfolk, Va.),
MORRIS' DETECTIVE IS A CUT ABOVE THE REST
Friday, April 2, 2004
Daily Break
Page E1
by
Larry Bonko
© 2004 - Landmark Communications Inc.
THE LILLY RUSH look. How would the woman who plays
Rush on "Cold Case" describe it?
"Effortlessly feminine," said Kathyrn Morris of the
persona she presents on the hit CBS drama. It airs Sunday nights
at 8. Morris as Philadelphia detective Rush has TV America talking
about her hair, which some say lookslike a bird's nest. Others
call it no-nonsense chic.
"We don't want Lilly to look like she just rolled out of
bed. At the same time, we're suggesting that she's a busy copy in
a big city who hasn't got it together completely," said Morris, who
after 13 years in the activing game emerged as an overnight sensation.
"Of the Lilly Rush 'do, the students of style at HairBoutique.com
describe it as a short, choppy blunt cut that's part shag with a slight
ponytail. Her style is perfection, says Karen Marie Shelton on
the Web site".
March 30, 2004
Star Magazine
 HairBoutique.com
was thrilled to be included in the March 30th issue of one of our
favorite magazines - Star - in the fabulous fashion feature about polka
dots.
Featured in the article was the L. Erickson yellow polka
dot headband which is available at HairBoutique.com in the Marketplace.
We
were also thrilled to see that some of the HB HairJewels were also
featured in the same issue of Star with Clips, Flowers and Butterflies.
Two of the HB HairJewels were featured next to a photo of the lovely
Nicole Kidman.
Thank you to everyone at the Star for including
HairBoutique.com in this issue.
January 25, 2004
Argus Leader (Sioux Falls, SD),
Sunday, LIFE; Pg. 1F, 1722 words, In stylists we trust,
Jill Callison
Staff
jcalliso@argusleader.com
Mention of HairBoutique.com with tips on how to find a good hairstylist.
January, 2004
101 Celebrity Hairstyles

HairBoutique.com was mentioned in the January 2004 issue
of MMI's 101 Celebrity Hairstyles.
More Press
Coverage
Press2003
Press2002
Press2001
Press2000
Press1999
Press1998
Press
1997
HairBoutique.com has been mentioned in newspapers and magazines in
Malaysia, Europe, Asia, Russia and Canada. We have also been mentioned on several
radio shows and TV shows.
HairBoutique.com thanks all of the members of the press, radio and
TV for their ongoing support.
Send All Press
Inquiries to:
Press
Information
HairBoutique.com
651 N. Plano Road Suite 401
Richardson, TX. 75081
972-231-5225 Ext102
Or send email to:
Media
Please help us. If you see an article
or press about The Hair Boutique in the please email
us and let us know. We would appreciate your help. We will reward you for
your help. |