| Bigger Is Always Better |
| Donald Wilson |
| Date: 7/3/2002 |
Introduction
 As
the old sayings go: The bigger a man's hand is, the bigger his (cough)
manliness. It is the size of the ocean that makes the biggest
commotion. And, of course, the bigger a woman's hair is, the sexier
she feels.
Sexy Hair Concepts sizes up the beauty industry as it launches four
new products in its signature Big Sexy Hair
collection. These new styling and finishing additions build
big hair and help maintain large locks' condition and moisture
balance.
Dense Thickening Spray: A
non-aerosol spray that thickens and volumizes the hair leaving it
luxuriously soft without a sticky mess. Build body from roots to ends
by spritzing damp hair - hair actually thickens once touched by the
product. The Dense Thickening Spray contains Lavender Extract for
extra large volume, Aloe Vera and Evening Primrose Extracts for
conditioning properties and moisture balance. (Suggested Retail
Price: $11.95 for 8.5 fl. oz.)
Flip It Over, Full and Wild Spray: A
one-of-a-kind product that brings out the big, bad wolf. This unique
spray is specifically designed to provide super, crazy volume. Simply
apply to dry hair -- Flip the hair. Spray onto the underside. Scrunch
it. Tousle it. Then knock 'em out by tossing volumized locks back for
great, big styles. Flip it Over, Full and Wild has a special tactile
feel that bonds to the hair for wild tresses. Also containing Lavender
Extract for extra volume, this spray incorporates Aloe and Evening
Primrose Extracts for conditioning and hydration and Panthenol for
added bulk by helping to thicken the hair shaft. (Suggested
Retail Price: $13.95 for 4.4 oz.)
 Spray
& Play Harder Firm Volumizing Hairspray: This super,
firm holding hairspray works hard so hair can play longer. Continuing
to fight humidity and damaging UV rays, Spray & Play Harder is an
ultra fast-drying hairspray that offers increased volume to get hair
as big as desired. Developed to keep hair big and sexy all day, Spray
& Play Harder contains Hydrolyzed Wheat Protein to moisturize and
give high-volume body and other ingredients to deliver a super shiny
finish. (Suggested Retail Price: $14.00 for 10.6 oz.)
Big Shine-Shine Spray: This unique
non-greasy, weightless shine spray won't downsize big styles. The
combination of ingredients with Lemon Extract gives ultimate shine and
offers the finishing touches to complete any big, sexy hairstyles.
(Suggested Retail Price $10.95 for 2.5 fl. oz.)
The Big Sexy
Hair collection is available in professional salons in more than
20 countries.
For more information
on Big Sexy Hair products and all Sexy Hair Concepts products, call
(800) 848-3383 or visit the website at www.sexyhairconcepts.com.
Donald Wilson
M. Crag & Associates Public Relations
1007 Montana Ave., #720
Santa Monica, CA 90403
310-899-2900 (telephone)
310-899-9410 (fax)
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