| EC Mode's New Revitalizing Shampoo: Keep Your Color & Prolong Your Perm |
| Julie Miller/Morehouse Communications, Inc. |
| Date: 6/1/2002 |
Introduction
 Malibu,
CA - April 4, 2002 - Oxidation
and its pesky free radicals cause dullness, faded color and damage to
your hair, but EC Mode's new Revitalizing Shampoo is your best tool to
fight oxidation-totally.
Specifically formulated for colored, permed or chemically
straightened hair, Revitalizing Shampoo goes to work to stop oxidation
and preserve your look. Nine different botanical extracts
soothe, hydrate and protect hair and scalp, while the power of Vitamin
E and Vitamin C helps to:
- Increase longevity of color/highlights and perms
- Decrease fading and discoloration
- Enhance vibrancy of color and perms
- Infuse radiant shine
- Prevent breakage
- Counteract the effects of hard water
With its gentle cleansing and tangerine-mist fragrance,
Revitalizing Shampoo is a perfect daily shampoo. Follow it with
EC Mode's Brilliant Detangling Conditioner to promote healthy hair and
scalp.
To use, distribute a tablespoon of Revitalizing Shampoo through wet
hair and massage. Rinse completely and follow with Brilliant
Detangling Conditioner.
The EC Mode Revitalizing Shampoo contains the following key
ingredients with their related benefits:
- Ascorbic Acid (Vitamin C)
stimulates natural collagen development for healthy scalp
tissue. Protects against oxidation's free radical damage.
- Vitamin E Acetate adds
moisture to skin and protects against free radicals.
- Panthenol penetrates the
hair shaft to protect hair's strength and moisture.
- Yarrow tones skin.
- Burdock provides a natural
defense against harmful bacteria and fungus.
- Hops health heal and repair
damaged hair.
- Linden refreshes the scalp.
- Yucca soothes and nourishes
the scalp.
- Nettle, an
anti-inflammatory, stimulates and cleanses.
- Marsh Mallow soothes and
hydrates.
- Witch Hazel is a purifying
antiseptic that helps ward off harmful bacteria.
- Arnica helps reduce scalp
inflammation.
Suggested retail price is $12.99 for 12.5 ounces.
With its patented fresh-dried vitamin technology, EC Mode
represents the new "Beauty is Wellness" approach to personal care.
The company was founded on antioxidant technologies and is
recognized as a leader in providing solutions for hair, scalp and skin
that have been subjected to the rigors of oxidation. For
customer support of the distributor near you, call
1-800-622-7332. To learn more, visit The EC Mode website at www.ecmode.com
or www.WellnessSalon.com.
The EC Mode Collection
1550 South Franklin Road
Indianopolis, Indiana 46239
Julie Miller
julie@morehousepr.com
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