ARTec: The Number One Name
In Haircolor Care |
| Karen Marie Shelton - Copyright - All
Rights Reserved |
| Revised Date: 04/22/11 |
Introduction
 |
|
ARTec Color
Depositing Shampoo |
|
|
ARTed
All Rights Reserved |
ARTec Color Depositing Shampoos and Conditioners were
number one in more ways than one during their time in
the hair care marketplace.
To begin with, the ARTec Color Depositing Shampoos and
Conditioners were the first
true color shampoos introduced to the marketplace.
Note: ARTec was sold to L'Oreal and the ARTec Color
Depositing Shampoos and Conditioners were eventually phased out and
replaced by L'Oreal brands which offered similar features.
Created by
internationally renowned color specialist Leland Hirsch and celebrity
hair designer Michael Mazzei, their introduction to the professional
salon industry created quite a stir.
Not long after ARTec introduced their Color Depositing Shampoos
and Conditioners many professional and retail companies introduced
their own versions.
 |
|
ARTec Color
Depositing Shampoo |
|
|
ARTec
All Rights Reserved |
As they say, the cream always rises to the top!
During its time the ARTec Color Depositing Shampoos were chosen
as the Favorite Color Enhancing Products in the Stylist Choice
Awards by the beauty industry's largest on-line web community for
licensed professionals who polled its membership base of more than
50,000 hairdresser to determine the winners.
 |
|
|
|
DC Media
All Rights Reserved |
No
wonder Hollywood Hairdressers and Celebrities choose ARTec!
Superstar Drew Barrymore
stated in a past Allure magazine: "The best color shampoos I've
discovered lately are the ones called ARTec. I use half
Sunflower, half Walnut. Gorgeous. It comes out like a
bronzy caramel chestnut."
Actress Jenna
Elfman of WABC television's Dharma & Greg has publicly
announced that she changed her blonde locks to red with ARTec'
Strawberry Color Depositing Shampoo.
Movie star Minnie
Driver prefered Cocobean to keep her brunette shade rich,
and fashion designer.
Fashion designer Donatella Versace
used a blend of White Violet and Lemon Flower to keep her long
platinum locks whiter than white.
It's no surprise hair professionals chose ARTec to keep
their client's hair looking it's absolute best. With ARTec color
depositing shampoo hair color
didn't fade out, it washed out. Which was the ideal solution.
The ARTec Haircolor Maintenance
System of Color Depositing Shampoos and Color Moisturizers provided
excellent cleansing and conditioning, while simultaneously depositing
just the right amount of color. There were no other products in
the world that could do this.
 |
|
ARTec Color
Depositing Shampoo |
|
|
ARTec
All Rights Reserved |
ARTec
Color Depositing Shampoos were formulated with plant derived cleansers
and natural plant and flower extracts, as well as semi-permanent
pigment. They left hair pure and clean with body and
shine.
ARTec Color Moisturizers were vegetable and plant derived,
with a moisturizing, low pH color sealing base to add color,
moisturize, and bodify.
Both were available in twelve pre-blended
blonde, red, and brunette shades, or they could be personalized
by a professional colorist to match an exact hair color tone.
When used as a system by alternating with ARTec Kiwi Coloreflector
Shampoo and Kiwi Coloreflector Conditioner, hair color remained as
fresh and vibrant as the day it was done.
ARTec Color Shampoos were recognized in InStyle
magazine's prestigious "Best Beauty Buys."
In the magazine's "135 Best Buys, " InStyle stated: "Giselle, in
demand colorist at Pierre Michel, has recommended it to Sharon
Stone."
 |
|
ARTec Color
Depositing Shampoo |
|
|
ARTec
All Rights Reserved |
In their previous issue of "145 Best Beauty
Buys," InStyle magazine noted thatcelebrity hairstylist Darrell Redleaf-Fielder
"chose ARTec Color Depositing Shampoo to keep Helen
Hunt's color vibrant between touch-ups during Pay
It Forward."
Colorist Beth Minardi said about ARTec Color Shampoos and
Conditioners, "I've custom-bended them for Rene
Russo and Brad Pitt."
Although
ARTec Color Depositing Shampoos and Color Moisturizers did require a
professional recommendation, they were easy to use. After a hair
color service, whether permanent, semi-permanent, or for highlights,
colorists could recommend the right shade customized shade for all
of their clients.
The ARTec Color Depositing Shampoo and Conditioners were designed
to be used immediately after a color service to maintain the color's freshness.
It was suggested that the ARTec Color Depositing Shampoo and
Conditioners be alternated every
other shampoo with Kiwi Coloreflector Shampoo. If the products
were used appropriately colored hair would stay
vibrant until the next time the color needed to be done.
ARTec promised that their Color Depositing Shampoo and
Conditioners would keep you looking as if you just stepped out of the salon, day in and day
out!
 |
|
ARTec Color
Depositing Shampoo |
|
|
ARTec
All Rights Reserved |
ARTec's
mission was to provide the very best, top quality professional products
to hairdressers and salons so they could do better for their clients and
for themselves.
ARTec Worldwide was a hairdresser owned,
professional salon beauty company whose brands included enamels
permanent creame gel haircolor, textureline, spaline, purehair, kiwi
and the ARTec haircolor maintenance system.
ARTec brands were
sold exclusively in JCPenney, Regis and other fine salons nationwide.
www.artecworldwide.com
Social Media Network Information
Please follow me on Twitter at:
http://Twitter.com/HairBoutique. I look forward to
meeting new
people
from all walks of Twitter and learning from their Tweets. Visit us
at Hairboutique.com
located at: http://www.HairBoutique.com, on Facebook, MySpace and
YouTube.
Thank you for visiting us at
The HairBoutique Blog
and for leaving your comments. They are very much appreciated. We
apologize in advance but must remove any direct advertisements or
solicitations.
Original Publication Date: 05/20/2002 - Revised Publication
Date: 04/22/11 | 
