| Goldwell's Topchic Permanent Color Wins Stylist Choice Award For 2002 |
| PRNewsWire |
| Date: 5/20/2002 |
Introduction
Linthicum Heights, MD - April 2002 - Where do you turn to discover
the very best beauty products? You ask the pros, of course! That's why
the salon industry's largest on-line community polled its 50,000
members to determine the winners of the 2002 Stylist Choice Awards.
And when hair care professionals were asked to name their favorite
permanent haircolor, they answered, "Goldwell Topchic, of
course."
Topchic, Goldwell's permanent alkaline haircolor and the
best-selling professional permanent haircolor in the country, provides
superb color results. Infused with hydrolyzed wheat protein and
panthenol to add strength and shine to hair, it conditions as it
colors, leaving hair in beautiful condition with predictable results.
When you get your hair colored at a professional salon, you get
shimmering, long-lasting hairclolor that looks terrific with your skin
tone and eye color.
Whether your colorist chooses Goldwell's Topchic, Goldwell's
Colorance semi-permanent acid color or new Elum long-lasting,
super-shiny color that works without ammonia or peroxide so there's no
damage, you can be assured of getting healthy, shiny locks that are
more manageable than ever.
That's because your colorist is trained in how to use Goldwell
haircolor-for great results every time.
In addition, professional color from a Goldwell-trained colorist
gives you:
- A custom shade created just for you.
- Highlights just where you want them.
- Haircolor that makes a cut look better.
- Natural-looking, long-lasting gray coverage
- High-fashion color without the worry
- Products to keep your color between salon visits.
Want to learn more about what the pros know? Stop in your local
Goldwell salon for a professional color constulation or call
1-888-881-0330 or visit www.goldwellusa.com or
www.elumen-haircolor.com for a Goldwell colorist near you.
Contact: Jayne Morehouse
Morehouse Communications, Inc.
(440) 846-6022
Jayne@morehousepr.com
Goldwell Costmerics (U.S.A.), Inc.,
981 Corporate Boulevard
Linthicum Heights, MD 21090
Tel: (410) 850-7555
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